Hey Sweethearts,
After having a discussion with a friend on Facebook about which Japanese Makeup Brands we'd like to try out, it made me think about just how different makeup from global brands is in different countries.
I took a trip to my favourite place for makeup on the high street
(Watt Brothers) and came across a very interesting item: Maybelline Jelly Glow Blush....from Japan!
As a massive Japan enthusiast, and makeup
collector hoarder I had to pick one up to test it out.
So this is the Maybelline Blush Studio Jelly Glow in Shade 1: Pop Pink
It comes in a cute little box, and has 6 different shades in total - if I've done my homework correctly! >.<
My local Watt Brothers has shades 01 & 02 (both pink shades) in stock.
Taking it out of the box, it is a cute looking domed case that shows the colour of the product well. I really like the packaging for this - it's very fun, young and fresh feeling.

The product itself is also dome shaped, and when I pressed it
(because that's just what I do! haha!) it was spongey/jelly like in texture, but still firm enough to keep its shape and volume.
I've just gotten into using cream type blushers as opposed to powders, as I'm enjoying having a lighter face of makeup on for the Spring & Summer months, so it's a nice change from powders and heavy foundations.
When I first tried this, I found it to be really well pigmented, and works like a cream blush that spreads really well on your cheeks to leave you with a lovely dewy glow that feels weightless.
You can also layer this up for a more dramatic, stronger effect ^_^
Here is a little selfie wearing this blusher, which I applied with my fingertips.
I really love this product - it works so well for me, and I'm so happy to have found it locally!
What does upset me though, is the difference between the products sold here and elsewhere in the world from the same brand.
I can only assume it's the market that dictates what kind of product a brand should be selling and where, which can be fair enough, but when certain places are limited to 1 or 2 products from the brand, it really makes you wonder who they are actually aiming at?

Here are a few screen grabs from various Maybelline official global websites:
From left to right:
Top: Japan, UK, Thailand
Bottom: USA, Italy
As you can see, the UK & Italy have the least and most basic/classic products available to them, whilst the USA & Asian countries have more variety and the products are more varied and have a more fun element to them - is this a reflection of the people in these countries in regards to beauty?
If so, then why so serious UK & Europe?
These are just a few sample screenshots, though I've looked at other EU countries websites and it's all pretty similar to the UK...which I feel is disappointing. It would be so nice to be able to try out all of the other products without having to import them from other countries.
What do you all think? Would you prefer the products available to other countries over what your own has?
As usual, let me know in the comments below!
Love,
Kasumi x